Wednesday, March 11, 2009

warcraft community demographics


I spend a lot of time thinking about different aspects of Warcraft and quite often wonder about the real people who play WoW.

Typically, gamers are stereotyped (unfairly) as Star Trek liking, basement dwellers who need to get out more. This is a rubbish assumption (as stereotypes tend to be), but it makes me wonder: with so many players in the World of Warcraft are there any commonalities? You'd think there MUST be.

The normal stuff like age and gender are often discussed, but how educated are we on average? Do we hold a certain type of job? Do we like certain films? I'm excited about the new Star Trek movie... are you?

Can you imagine the marketing we'd be subjected to if ad agencies knew this stuff? Wow. I'm feeling a little sick just thinking about it... billboards in Stormwind FTL!

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